Google I/O 2015 vs Apple WWDC 2015
- Overall WWDC was the event generating far more online visibility on the web, mobile, and social media. There was 154% more digital consumption around WWDC on June 8 than there was around Google I/O on May 28.
- Looking at Twitter, there was 674,120 Tweets around Google and concepts and hashtags relating to Google i/O on May 28. On June 28, there was 1,146,672 Tweets around Apple and concepts and hashtags relating to WWDC. There was 70% more real-time interest around the WWDC keynote than there was around the Google I/O keynote.
- The introduction of Android Pay was definitely the biggest headline of Google I/O as the service generating 76,400 Tweets in May 28. Android M, the latest version of the Android OS generating 32,600 Tweets on May 28, while Google Photos, a new photo sharing service received 28,200 Tweets on the day. Brillo, a new Internet of Things operating system, generated 10,900 Tweets on May 28; with Google Play generating 6,530 Tweets in part around the announcement that it would be supporting HBO Now.
- Meanwhile over the entire June 8, iPad ended up being the WWDC announcement generating the most interest, with the device, largely around the introduction of multitasking, receiving 145,782 Tweets on the day. That edged out, Apple Music, the new music streaming service which generating 111,519 Tweets on June 8. The upcoming iOS 9 was mentioned in 60,822 Tweets; while the new and improved Siri accounted for 28,422 Tweets. The new X El Capitan Mac OS generated 22,626 Tweets on the day.
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